Connect13 is an ad network which provides marketers access to Canadian teens and young adults across the world’s largest most powerful social media platforms. Using demographic and psychographic information, found exclusively through social media, we allow for both micro and macro level targeting through the most innovative opportunities on the web.
To reach and resonate with the impossible market -- youth
Youth are, hands down, the most commercially savvy, least understood and the hardest to reach consumer segment. The people behind Connect13 have over 6 years of experience working with and demystifying the Canadian youth market, not to mention, we have 49% reach of the online Canadian youth universe -- which can’t be reached through any other streamlined channel.
To streamline your media buying
We are a one-stop shop for all your Canadian youth targeting needs. Gone are the days of going to each independent social networking site and buying ad space. We bring Canadian youth to you in one network.
To tackle fragmentation
We recognize the uphill battle brands face when it comes to market and media fragmentation -- particularly with the youth segment. We exist to arm you with the tools and media channels to help fight the fragmentation battle.
To demystify social networking
We get social networking -- so you don’t have to. The Connect13 team is in the business of social networking -- every single partner is in fact a flourishing, active social media platform. Since the inception of social media, we have all played a role in moulding and defining what it is today. We not only understand the intricacies of the category, we understand how to best reach consumers with marketing through social media.
To access an engaged and active audience
Teens are one of the most heavily marketed to consumer segments -- thus, one of the most cynical when it comes to advertising. To ensure our youth network stays engaged with communication we protect them from marketing overload, we are very strategic about what content is put in front of them and how much of it they are exposed to, and above all, we work with clients to help create highly engaging and interactive communication -- to help drive response rates.
