Youth Insight: Through our youth research, we identified the primary social media platforms that teens and young adults were using.
Industry Resources: Utilizing ComScore reports and a variety of other industry sources, we verified the reach and viewer ship of key social media platforms.
Industry Relationships: By sharing our network concept with other social media platforms, we gained enthusiastic partners -- all of which are on the cutting edge of new technologies and techniques to refresh the way marketing is done within social media.
