Youth are, hands down, the most commercially savvy, least understood and the hardest to reach consumer segment.

They are bombarded with commercial messaging, have highly fragmented attention, can smell marketing from a mile away, are disengaged with traditional marketing, and, not to mention have high expectations when it comes to brands.

Most brands consider youth to be the impossible consumer segment. What can we say -- we love a challenge.

Not only do we streamline the process for reaching Canadian youth, we help our clients better understand the youth segment. We frequently reach into the minds of young people -- tapping into their attitudes and values, lifestyles and trends, media usage, and product and brand preferences. Our exploratory research includes quantitative research and in-depth qualitative research (focus groups, observation, teen panels). From this research we extract key insights and derive strategies and implications to help advertisers and marketing decision makers develop relevant and effective communication and marketing strategies.

PAST SERIES

Youth Marketing Research Series - NR.11 | Mar 15, '10

Teens and Tunes: a snapshot of their fanatical love of music

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Youth Marketing Research Series - NR.10 | Feb 15, '10

Teens and Movies: a look at Canadian teens' movie preferences and behaviors

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Youth Marketing Research Series - NR.9 | Jan 15, '10

Teens and Junk Food: a look at Canadian teens' perceptions, preferences, and consumption of snack foods

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Youth Marketing Research Series - NR.8 | Dec 15, '09

Teens and money: a look at Canadian teens' thoughts on saving money and banking behaviors

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Youth Marketing Research Series - NR.7 | Nov 15, '09

Teens: focused on the future and motivated to obtain higher education

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Youth Marketing Research Series - NR.6 | Oct 15, '09

Teens: more optimistic than you thought: a look at Canadian teens' general outlook on life

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Youth Marketing Research Series - NR.5 | Sep 15, '09

Consumption and perceptions of fast food: a teen perspective

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Youth Marketing Research Series - NR.4 | May 15, '09

Canadian youth: campus invasion

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Youth Marketing Research Series - NR.3 | Apr 15, '09

Canadian youth: major consumer of clothing and fashion products

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Youth Marketing Research Series - NR.2 | Mar 15, '09

Canadian youth: strong and vocal advocates of social causes

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Youth Marketing Research Series - NR.1 | Jan 15, '09

Canadian youth: key influencers of all gadget and electronics purchases

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